Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in 2012, according to The Millionaires’ Club 2013.

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.

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